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Nigerian consumer choices are influenced by emotional triggers including community validation, resilience, respect, and future-proof investments. Vendors must address genuine emotional needs for sustained loyalty and market success. Notable examples …
Exploring the Emotional Triggers Behind Nigerian Consumer Choices Read More
Nigerian banks have initiated new Automated Teller Machine (ATM) transaction fees, prompting backlash from customers who argue that these increases exacerbate financial burdens on the poor. Many individuals report finding …
New ATM Fees Threaten Financial Stability of Nigerians Amidst Policies by Tinubu Read More
The Central Bank of Nigeria has implemented new ATM fees, causing frustration among customers who believe these charges unfairly impact the poor. Many customers report that withdrawing cash from ATMs …
New ATM Fees Ignite Outrage Among Nigerian Bank Customers Dismayed by Government Policies Read More