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Nigerian consumer choices are influenced by emotional triggers including community validation, resilience, respect, and future-proof investments. Vendors must address genuine emotional needs for sustained loyalty and market success. Notable examples …
Exploring the Emotional Triggers Behind Nigerian Consumer Choices Read More
Baobab Nigeria has committed N500 billion in loans to support MSMEs, emphasizing financial inclusion and economic growth. Key leaders outlined strategies for enhancing services to underserved communities during a press …
Baobab Nigeria Commits N500bn to Empower MSMEs and Enhance Financial Inclusion Read More
Huaxin Cement plans a $1 billion investment in Nigeria to expand its operations, targeting significant growth in sub-Saharan Africa. Currently operating ten cement plants in the region, Huaxin aims to …
Huaxin Cement’s Strategic Expansion into Nigeria: A $1 Billion Investment Read More