Oasis expands its 2025 reunion tour with five additional shows in Latin America, including concerts in Argentina, Brazil, and Chile. This decision responds to strong global fan interest, with a presale currently available. The tour has seen brisk sales, but issues around dynamic pricing have arisen, prompting the band to pledge against this practice in North America. The Latin American leg represents a growing market for music sales and fan engagement in the region.
Oasis has announced that its upcoming reunion tour has expanded beyond its initial scope, adding five performances in Latin America in 2025. Fans can expect two shows at the Estadio River Plate in Buenos Aires, Argentina, a concert at the Estadio Nacional in Santiago, Chile, and a pair of performances at the Estadio MorumBIS in Sao Paulo, Brazil. These newly scheduled shows will take place in November, following a series of Australian concerts earlier that month. A fan presale for Latin American tickets has commenced, with details available at oasisnet.com, and registrations for this presale will remain open until November 6 at 11 AM local time. General ticket sales are set to begin on November 13. In announcing these new dates, Oasis indicated that the decision was made in response to a “resounding global response” from fans following their reunion tour announcement. The ticket sales for previous legs of the tour, including performances in the UK, Ireland, and North America, were robust but sparked controversy due to the use of dynamic pricing by Ticketmaster, which led to significant price increases for some tickets due to high demand. This pricing strategy has prompted complaints from fans and an investigation by the UK’s Competition and Markets Authority. Oasis has since pledged not to implement dynamic pricing for North American ticket sales. Michael Rapino, CEO of Live Nation, which is collaborating with SJM on the Latin American leg of the tour, noted last month that Ticketmaster’s platform encountered extensive bot activity, which posed challenges to genuine fans attempting to secure tickets. “They’re a professional, $12 billion business trying to capture seats. So it’s an arms race with us trying to stop them,” Rapino remarked. The announcement of additional shows brings the total number of performances planned for Oasis’ 2025 reunion tour to 38 across nine countries over four months. Notably, this Latin American leg was scheduled before shows in Western Europe and East Asia, underscoring the growing influence of Latin American music fans. According to the IFPI’s Global Music Report for 2023, recorded music revenues in Latin America surged 19.4% last year, marking a 14th consecutive year of growth. The rising engagement of Latin American listeners is evident, as Mexico leads streaming markets for many Latin artists, while Brazil also ranks high for international stars. Live Nation’s investment in the Latin American market, including acquisitions of local promoters, further highlights the region’s importance. Following the tour announcement, several Oasis albums have experienced renewed chart success, including the anniversary edition of Definitely Maybe topping the UK album charts.
The reunion of Oasis has garnered substantial interest from fans globally, expanding from its initial concerts in the UK to a broader world tour, including new dates in Latin America. This expansion reflects the growing market power of Latin American fans and highlights the strategic importance of the region for music industry stakeholders. The concert industry continues to face challenges such as ticket scalping and the implications of dynamic pricing, warranting responses and changes in sales strategies from artists and promoters alike.
Oasis’ announcement of its Latin American tour dates reflects the band’s expanding global reach following a successful reunion announcement. The robust ticket sales for earlier legs underscore the strong demand for their performances, while the challenges of ticket scalping and dynamic pricing necessitate heightened awareness and adaptive strategies from both artists and promoters. The growing engagement of Latin American music fans signals a crucial shift in the global music landscape, marking an exciting development for the industry.
Original Source: www.musicbusinessworldwide.com
