Javier Goldschmied of TVN Chile outlined the channel’s focus on unique family entertainment during an interview at Content Americas. The channel’s strategy includes renewing popular formats and enhancing programming diversity. Key projects involve international collaborations, such as the new Brazilian version of “Ahora caigo.” TVN aims to attract innovative proposals through its Projects Area, continuing its commitment to engaging content for audiences.
Javier Goldschmied, the programming director of TVN Chile, recently emphasized the channel’s commitment to providing unique content during an interview at Content Americas. In 2024, TVN Chile made significant strides in family entertainment, establishing a robust presence in the Chilean broadcasting landscape with successful programs such as “Carmen Gloria a tu servicio” and “Ahora Caigo.” Goldschmied noted that despite their popularity, it is essential not to overexpose these programs to maintain audience engagement.
Looking ahead to 2025, TVN intends to renew its successful formats by integrating new elements and sections. Goldschmied explained the necessity of fresh ideas to sustain interest and encourage continued viewership. This strategy will include not only alterations to existing shows but also fostering an understanding that variations can enhance the original concepts, which will be especially evident in March.
TVN Chile has also reinvigorated its prime time slot with “Mi nombre es,” marking a resurgence in competitive viewership. Goldschmied acknowledged that this program has effectively repositioned the channel and is crucial for long-term growth. The channel plans to continue innovating by incorporating international guests and special features to keep the content diverse and engaging for audiences.
Another significant area for TVN has been the expansion of its production hub, where it recently announced the production of a Brazilian version of “Ahora caigo” for Record TV. This collaboration represents a breakthrough in audiovisual partnerships between Brazil and Chile, enhancing TVN’s revenue stream and extending its business model into international markets.
In January, the channel celebrated its new Projects Area, designed to facilitate program proposals from both Chilean and international creators. This initiative reflects TVN Chile’s strategy to diversify its entertainment offerings and actively invite fresh ideas and content from various sources, reinforcing its commitment to family-centric programming.
The article discusses the strategic initiatives undertaken by TVN Chile, a prominent television channel, as it navigates the evolving landscape of broadcast entertainment. In 2024, the channel successfully leveraged original programming and popular show formats to gain viewer support. By focusing on family-oriented content while also expanding international collaborations, TVN aims to bolster its market position. The insights from programming director Javier Goldschmied provide a detailed overview of their current successes and future plans.
TVN Chile is committed to providing diverse family entertainment and plans to continually refresh its programming to retain audience interest. By integrating new sections into established shows and encouraging international production collaborations, the channel is poised for growth. Its recent initiatives to attract innovative proposals further demonstrate a proactive approach to expanding content offerings, ensuring continued success in the competitive broadcasting landscape.
Original Source: todotvnews.com
