NBC News Now is expanding into Latin America with launches in Mexico and Brazil, following its success in Europe. The platform emphasizes hard news and continuous live coverage, boasting record viewership during key events. As online news consumption rises in the region, NBC News Now aims to serve a growing audience in these significant markets.
NBC News’ 24/7 streaming platform, NBC News Now, is expanding its reach into Latin America by launching services in Mexico and Brazil, the two largest markets in the region. Since its debut in 2019, NBC News Now has grown substantially, becoming available in various countries across Europe, including the U.K., Germany, and Spain. The platform emphasizes hard news and breaking developments rather than opinion pieces or commentary, catering to a diverse international audience.
Samsung clients in Mexico and Brazil will gain access to NBC News Now at no extra charge. The channel features popular programs such as “Meet the Press Now with Kristen Welker” and “NBC Nightly News with Lester Holt.” Claiming to offer more live, original content than its competitors, NBC News Now has solidified its stance as a significant player in the digital news sphere.
The expansion is bolstered by NBC News Now’s impressive performance metrics, reporting record viewership numbers in Q3 2023 and setting a new benchmark of over 100 million views during Election Day coverage. This remarkable achievement reflects the platform’s ability to attract audiences through continuous live reporting. In comparison, MSNBC in the United States experienced heightened viewership during the election, but saw a drop shortly thereafter, indicating fluctuating audience interests.
Research indicates that news consumption trends are shifting across Latin America, with over 50% of Brazilian internet users obtaining their news online. In contrast, Mexican audiences are still inclined towards traditional media outlets, such as Televisa and TV Azteca, while also accessing news online. The increasing significance of social media and improved internet access are key drivers of this transition toward online news consumption in the region.
In conclusion, NBC News Now’s venture into Latin America is indicative of broader trends in news consumption, emphasizing the growing demand for real-time journalism in the digital space. As NBC News Now continues to expand its services and influence, it will play a pivotal role in fulfilling this demand and shaping the future of news broadcasting in Latin America.
NBC News Now was launched in 2019 as a 24/7 streaming news platform, targeting a global audience with live news coverage and up-to-date reporting. The service has since broadened its reach to numerous countries, focusing on significant markets that show a propensity for online news consumption. With heightened engagement during critical events, such as elections, the platform has recorded significant viewership milestones, underscoring its relevance and impact in the news landscape.
NBC News Now is strategically expanding its footprint into Latin America, driven by significant interest in online news consumption. The platform’s record-setting performance on Election Day and its commitment to delivering hard news positions it favorably against its competitors. The shift toward digital news platforms, especially in Latin America, reinforces the potential for NBC News Now to establish a robust presence in the region.
Original Source: variety.com
