Retailers in Jordan are expressing concern over the long-term effects of November sales such as White Friday. These sales foster a culture reliant on discounts, leading to decreased sales in subsequent months. Although online sales have dramatically increased, many retailers are facing issues with profitability due to rising operational costs despite higher sales figures. This trend poses risks to smaller businesses and the broader economy.
Retailers in Jordan are increasingly worried about the long-term implications of the November sales phenomena, particularly events like White Friday. While these sales generate immediate benefits such as heightened consumer spending, they simultaneously foster a pervasive “sales culture” that leads consumers to expect discounts and overindulge in non-essential goods. Eyad Samara, a furniture store employee, cites this atmosphere as detrimental, noting that the sales boost in November typically results in decreased sales for the following months. As Baraa Awad, a marketing expert, emphasizes, online sales have surged by over thirty percent during this period, clearly indicating a shift in consumer behavior. However, Mohammad Marwan, a fashion retailer, points out that a decline in profitability due to rising operational costs threatens the financial health of many smaller businesses, even while reporting a sales increase of forty to fifty percent since November commenced.
The phenomenon of November sales, including popular events like White Friday, has transformed retail dynamics in Jordan, prompting significant alterations in consumer behavior. These sales events provide immediate financial support to retailers but also contribute to a troubling dependency on discount-driven shopping, which disrupts standard purchasing patterns throughout the year. As retailers become accustomed to these sales events, there is a concern that profit margins will shrink in the long-term, especially for smaller enterprises who may lack the resilience of larger corporations.
To summarize, while November sales present short-term advantages for retailers by stimulating consumer spending, the consequent behavioral shifts pose long-term challenges. Retailers are caught in a cycle of offering discounts to attract customers, which ultimately undermines profitability and threatens the sustainability of smaller businesses. The implications of this trend demand careful consideration and strategic adjustments from retailers to maintain economic stability.
Original Source: jordantimes.com
