Frutura acquires Montana Fruits to enhance avocado supply in Latin America, reinforcing existing relationships and expanding its market presence. CEO David Krause and VP Stephen Fink highlight the strategic importance of this acquisition for growth and integration. Frutura’s adaptable international platform positions it to meet customer demands despite potential challenges.
Frutura, the global sales and marketing platform, recently announced its acquisition of Colombia-based Montana Fruits, managed by Frutura’s Dayka & Hackett. Montana Fruits is a notable local packer and shipper specializing in quality avocados sourced from Colombian growers, thus reinforcing existing partnerships and Frutura’s presence in the Latin American market, essential for its international strategy.
David Krause, CEO of Frutura, remarked on the company’s acquisition strategy: “We work with in-country management to add value and optimize their enterprise. Then we drive growth by facilitating collaboration between the companies in our platform.” He emphasized the goal to integrate avocados as a year-round asset for customers, following successful plans with other fruits like table grapes and citrus.
The integration of Montana enhances Frutura’s strength in avocados, which already includes partnerships with firms such as Dayka & Hackett in the U.S., Agrícola don Ricardo in Peru, and Subsole in Chile. VP of Sales & Marketing at Dayka & Hackett, Stephen Fink, stated, “The Montana investment is that last puzzle piece we needed… which is truly vertically integrated in avocados.”
Colombia has emerged as a significant avocado-growing area, and Montana has experienced consistent growth. Fink aims to further elevate production levels and capitalize on the opening of the U.S. market to Colombian avocados, enhancing availability for domestic customers.
Frutura’s international operations are designed for adaptability, enabling responses to challenges such as weather, distribution difficulties, and government actions, including tariffs. This multi-geographical platform positions Frutura to effectively meet customer needs despite varying situations.
In summary, Frutura’s acquisition of Montana Fruits bolsters its strategic presence in the Latin American avocado market. This move aligns with Frutura’s approach to maximizing partnerships and diversifying its product offerings. The emphasis on vertical integration and responsiveness to market changes underscores the company’s commitment to delivering high-quality produce year-round.
Original Source: www.perishablenews.com
