AAG Secures Major Partnership with Adidas to Boost Track and Field

The Athletics Association of Guyana has secured a multi-year partnership with Adidas, featuring an initial US$300,000 for equipment and annual support of US$250,000 over the next three years. This landmark deal aims to enhance the profile of Track and Field in Guyana and support athletes and coaches.

The Athletics Association of Guyana (AAG) has forged a significant multi-year partnership with Adidas, a premier global apparel brand. This partnership includes an initial payout of US$300,000 specifically for equipment, followed by an additional US$250,000 per year for the next three years to bolster support for Track and Field in Guyana.

The announcement occurred on March 22 at the National Track and Field Centre in Leonora, coinciding with the CARIFTA Games trials. Key figures at the event included Minister of Culture, Youth and Sport Charles Ramson Jr., Director of Sport Steve Ninvalle, and various sporting leaders who recognized the importance of this deal.

Minister Ramson Jr. noted that Guyana’s track and field potential, particularly its success at the junior level, significantly influenced the partnership with Adidas. He emphasized the pride in securing such a deal, remarking on how other countries would aspire to be in Guyana’s position.

Director of Sport Ninvalle highlighted the transformative potential of this partnership, asserting that the investment in Track and Field could greatly elevate the sport’s prominence. He expressed confidence that the partnership would enhance athletes’ and coaches’ experiences, contributing to their development.

Sheryl Hermonstine, the newly-elected President of AAG, expressed her excitement regarding the agreement. She acknowledged the considerable benefits the deal offers to athletes and coaches, signaling a vital growth period for Track and Field in the region.

The multi-million dollar agreement between the Athletics Association of Guyana and Adidas marks a pivotal moment for Track and Field in Guyana. The initial investment of US$300,000 in equipment, along with ongoing financial support, promises to significantly enhance the sport’s profile and provide critical resources for athletes and coaches. The partnership reflects the nation’s potential and aims to foster a new era of success in athletics.

Original Source: newsroom.gy

About Allegra Nguyen

Allegra Nguyen is an accomplished journalist with over a decade of experience reporting for leading news outlets. She began her career covering local politics and quickly expanded her expertise to international affairs. Allegra has a keen eye for investigative reporting and has received numerous accolades for her dedication to uncovering the truth. With a master's degree in Journalism from Columbia University, she blends rigorous research with compelling storytelling to engage her audience.

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