Diego Castagnasso discusses the evolution of the blueberry industry in Peru, reflecting on his visit to Agroinversiones Valle y Pampa. The site has transformed from a humble beginning to nearly 600 hectares, partnering with FAMILY TREE FARMS to develop premium blueberry varieties. The article encourages dialogue about client needs in the evolving market and emphasizes the ongoing commitment to innovation in farming practices.
This article, authored by Diego Castagnasso, delves into the evolution of the blueberry industry in Peru, spotlighting a visit to a significant production site in Pisco. This site holds personal significance for the author as it marked his initiation into the blueberry sector a decade ago. He emphasizes the remarkable advancements in the industry, particularly the transformation of the region from a desolate desert landscape into a flourishing blueberry-producing area.
Focusing on Agroinversiones Valle y Pampa, the establishment began under challenging conditions with an open systems model, utilizing Biloxi and Misti varieties. The commitment of Juan Pablo, the Technical Director, drove continuous improvement and innovation. Through trial and error, the quality of the produce evolved greatly over the years, ultimately leading to a partnership with FAMILY TREE FARMS, resulting in the creation of FAMILY FARMS PERU.
This new venture transitioned the production towards premium varieties, including the MBO varieties like Eurekas, highlighting entrepreneurial resilience. From an initial 70 hectares, the operation expanded to nearly 600 hectares, showcasing significant growth and adaptation in response to market demands, particularly the move to closed/club systems for sales.
The author underscores the continuous pursuit of excellence within the company, as they explore innovative practices in farming, from advanced pruning techniques to AI-driven analyses. He raises an important query about client needs and the adaptability of new varieties to meet those demands, encouraging feedback from readers regarding these considerations.
In conclusion, the article captures the impressive journey of Agroinversiones Valle y Pampa and its evolution within the blueberry industry. Castagnasso highlights the importance of continuous growth and adaptation, both in terms of land expansion and technological advancements, while also emphasizing the necessity of understanding and catering to client requirements in the ever-evolving marketplace.
In summary, Diego Castagnasso’s insights reveal the dynamic transformation of the Peruvian blueberry industry, particularly through Agroinversiones Valle y Pampa. The journey from initial struggles to significant expansion illustrates resilience and a proactive approach to change. As the industry evolves, understanding client needs remains paramount for future success. The continuous innovation in farming practices underscores the commitment to delivering quality products and meeting market demands effectively.
Original Source: www.freshfruitportal.com
