Gran Malo tequila, co-founded by Luisito Comunica, expands to Texas after its launch in Mexico in 2021. Known for its unique spicy tamarind flavor, it combines blanco tequila with macerated chiles. The product is now available in 750-milliliter bottles for $19.99, featuring cultural branding inspired by Mexican folklore.
Gran Malo, a tamarind-flavored tequila brand co-founded by renowned YouTuber Luisito Comunica, has recently expanded its availability to Texas, adding to its existing markets in Arizona, Colorado, Nevada, New Mexico, and California. Launched in Mexico in 2021, Gran Malo quickly garnered attention for its distinctive taste inspired by traditional spicy Mexican candies, making its U.S. debut in 2024.
This innovative tequila blends blanco tequila with macerated chiles and tamarind, setting it apart from other flavored shots. Luis Villar Sudek, known as Luisito Comunica, expressed that the drink serves as a vibrant prelude to any gathering, stating that it adds “a touch of badassery” to celebrations, whether shared among friends or at social venues.
Villar highlighted the brand’s growth in distribution across Mexico, Latin America, and the U.S., made possible through partnerships with Spirit of Gallo and Casa Lumbre, which help elevate Gran Malo’s profile in the competitive spirits market.
Gran Malo’s branding reflects its rich Mexican heritage, showcasing folkloric characters like El Diablo and La Calaca on its label. The bottle design takes inspiration from papel picado, traditional cut tissue paper banners, and even features a cap that doubles as a shot glass, merging functionality with cultural significance.
In Texas, Gran Malo is currently sold in 750-milliliter bottles for a retail price of $19.99. For additional information on local purchasing options, consumers can visit the Gran Malo website.
Gran Malo’s entry into the Texas market marks a significant expansion for the tequila brand, which has quickly gained recognition for its unique tamarind flavor. With its strong cultural roots and innovative packaging, Gran Malo positions itself as a distinctive choice for tequila enthusiasts. The collaborations with established spirits companies further enhance its growth potential in the U.S. market.
Original Source: www.dallasnews.com
