Macktiles has signed an MoU with Kotler Impact to be highlighted in the first-ever Sri Lanka and Maldives edition of “Essentials of Modern Marketing” by Professor Philip Kotler. The agreement, executed on March 10th, includes an in-depth case study on Macktiles’ brand journey and innovative strategies that define its industry leadership.
Macksons Tiles Lanka (Pvt) Limited (Macktiles) has formalized a collaboration with Kotler Impact to be featured in the inaugural Sri Lankan and Maldivian edition of “Essentials of Modern Marketing” by eminent marketing expert Professor Philip Kotler. The Memorandum of Understanding (MoU) was executed on March 10th at Mandarina Colombo, with Shimmer Milfer, Group CEO of Macksons Holdings, represented by Denzil Perera, the Kotler Impact country representative.
This partnership will result in a comprehensive case study that will delve into Macktiles’ brand trajectory, market positioning, and innovative strategies that have established it as a leader in the tile manufacturing industry. This feature aims to highlight the company’s successes and methodologies that drive its prominence in the marketplace.
In conclusion, Macktiles’ selection for inclusion in a significant marketing publication underscores its notable achievements within the industry. The collaboration with Kotler Impact is positioned not only to enhance the company’s visibility but also to provide valuable insights into its marketing strategies and brand development. This landmark agreement represents a pivotal moment in Macktiles’ ongoing growth and industry influence.
Original Source: island.lk
