The Global Web Index (GWI) Report outlines global television screen time, revealing significant averages across several countries. The United States leads with 4.39 hours per day, followed by South Africa and Brazil. The UK and Chile display developing media consumption trends that reflect a blend of traditional TV and streaming services.
The recent findings from the Global Web Index (GWI) Report indicate that television screen time remains a crucial aspect of daily media consumption, particularly in several leading countries where users spend a significant number of hours watching TV content, both traditional and streaming. This report surveyed internet users aged 16 to 64 in various countries, showcasing notable differences in daily TV screen time averages. Despite the rise of streaming platforms such as Netflix, YouTube, and Amazon Prime, traditional TV retains a substantial audience in many regions.
According to the report, the United States leads with an average of 4.39 hours per day devoted to television. Although the U.S. is a hub for digital content, traditional TV persists, with much viewing shifting to on-demand services like Hulu and Disney+, blurring the lines between “TV time” and “screen time.”
South Africa follows closely with an average of 4.04 hours per day. In this Sub-Saharan country, broadcast TV remains highly popular, yet digital consumption is on the rise, especially among younger demographics who utilize streaming services on their mobile devices.
Brazil ranks third with an average of 4.4 hours of daily viewing. The Brazilian audience displays a strong enthusiasm for entertainment, successfully integrating traditional TV viewing with streaming experiences. Telenovelas continue to be culturally significant, while platforms such as Globoplay, Netflix, and YouTube enjoy a strong foothold in the market.
In the United Kingdom, the average viewing time is 3.54 hours per day. This figure is lower compared to countries like the Philippines, Brazil, and South Africa, reflecting a more diversified media consumption pattern where audiences engage with social media, digital news, podcasts, and mobile video content beyond conventional television.
Lastly, Chilean viewers spend an average of 3.43 hours per day watching traditional television, largely for news, telenovelas, and sports. Nonetheless, popular streaming services such as Netflix, Amazon Prime Video, Disney+, HBO Max, and YouTube continue to gain noteworthy traction among younger urban audiences.
The GWI Report unveils the current landscape of television consumption, revealing a substantial blend of traditional and streaming media across various countries. The United States, South Africa, and Brazil lead in TV screen time, while the United Kingdom and Chile delineate a diversification in content consumption habits. As streaming platforms grow, the lines between traditional TV and digital viewing continue to blur, reflecting changing preferences in the media landscape.
Original Source: globalsouthworld.com
