Gamerji is expanding its gaming-as-a-service model into India, UAE, Saudi Arabia, Indonesia, and the Philippines, partnering with telecom companies to increase user engagement through incentivized mobile gaming. The platform faces challenges with regional differences but plans to collaborate with federations for major esports tournaments.
Gamerji is positioning itself for expansion in the gaming-as-a-service market, focusing on regions such as India, the UAE, Saudi Arabia, Indonesia, and the Philippines. The Ahmedabad-based esports platform offers popular titles like FIFA, Valorant, and Call of Duty and has established partnerships with 34 telecom companies globally to integrate gaming experiences into their applications and organize cross-border tournaments.
Founder Sohan Thacker disclosed that through collaborations with telecom giants such as Vodafone Idea in India, Du in UAE, Mobily in Saudi Arabia, and Ooredoo in Qatar, Gamerji has successfully attracted a user base of approximately 65 to 70 million individuals. Players earn virtual currency, like gold coins, which can be exchanged for incentives such as free data and bill discounts, thereby promoting gaming within telecom apps.
Initially, Thacker noted the difficulty in persuading telecom companies that users would engage in activities beyond recharges on their applications. Currently, 37% of Gamerji’s revenue is derived from the B2B telecommunications sector. The MyVI app receives thousands of daily users, while international partners report higher engagement, averaging 20,000 to 30,000 daily active users, each with significant spending power.
Despite its successes, Thacker acknowledges challenges in scaling this model due to regional variations in data localization, language differences, and diverse cultural preferences regarding gaming. Gaming popularity varies across regions, complicating efforts to establish large-scale tournaments globally.
In the foreseeable future, Gamerji aims to deepen its focus on the specified regions and seeks collaborations with esports federations to host significant events, including the Esports Olympics and the Southeast Sports World Cup.
Gamerji is strategically expanding its gaming-as-a-service offerings in key Asian and Middle Eastern markets by leveraging partnerships with telecom companies. The platform has seen considerable success, with a model that incentivizes user engagement through virtual currency. However, regional challenges such as data localization and cultural diversity present hurdles. The company plans to engage with federations for major tournaments, which could enhance its market presence further.
Original Source: m.economictimes.com
