The Saudi Arabia Poultry Meat market is anticipated to grow from US$ 4.75 billion in 2024 to US$ 5.62 billion by 2033, with a CAGR of 1.90%. Key drivers include urbanization, disposable income growth, and a shift in consumer preferences toward convenient and halal-certified products. Government initiatives and the expansion of the retail and foodservice sectors are further supporting market growth, alongside challenges related to competition and shifting consumer health trends.
The Saudi Arabia Poultry Meat market is projected to expand from US$ 4.75 billion in 2024 to US$ 5.62 billion by 2033, with a Compound Annual Growth Rate (CAGR) of 1.90% from 2025 to 2033. Factors such as urbanization, increased disposable income, and changing consumer preferences for convenient, high-quality, halal-certified poultry products are propelling the industry’s growth. The population dynamics and demand for affordable protein further solidify chicken meat’s importance in the Saudi food economy.
Urbanization and rising incomes are shifting consumer preferences toward poultry due to its lower price compared to red meat. Additionally, the increasing pace of urban life and a burgeoning retail and restaurant industry have created heightened demand for processed and ready-to-eat poultry items. Domestic poultry production has surged, enhancing food security by reducing reliance on imports and establishing a resilient local market.
The Saudi government plays a pivotal role in improving the chicken meat sector through support programs aimed at boosting local production and sustainability. Investments in cutting-edge technology and modern farms have equipped local producers to meet growing demand while ensuring high-quality standards. Furthermore, the halal certification of poultry aligns with cultural norms, fostering consumer trust and bolstering market stability.
Saudi Arabia leads the Middle East in poultry production, accounting for approximately 71% of the region’s output. Domestic production significantly increased from 45% in 2016 to 68% in 2022, driven by enhanced farming techniques and government incentives. Recent partnerships with international companies are set to further augment domestic production capabilities, including significant commitments to meet local consumption needs.
The government’s Vision 2030 encourages foreign investment, allowing 100% ownership of local poultry farms. Projections indicate production could rise by 80% by 2025 and potentially double by 2030 as a result of these initiatives. Import limitations reinforce government support for local producers, contributing to sustained market growth.
Halal certification remains critical to align with the dietary requirements of the predominantly Muslim population. Compliance with stringent Islamic standards cultivates consumer trust, thus facilitating steady market expansion and creating opportunities for both local and international exports.
The rapid growth of retail outlets, such as fast-food chains and supermarkets, enhances accessibility to poultry products, which caters to the increasing demand for convenient meal options. Concurrently, the foodservice sector’s expansion opens additional channels for growth, fostering an environment ripe for raw and processed poultry products.
As the poultry market experiences an influx of competitive pressures due to a surge of new manufacturers and foreign imports, local producers must navigate pricing challenges while prioritizing quality and innovation. This environment poses considerable challenges for smaller entities seeking to maintain market share amidst increased competition.
Consumer preferences are progressively leaning toward healthier dining options, prompting many to explore alternatives such as plant-based substitutes or lower-fat poultry. Producers face a critical challenge in adapting to this evolving dietary landscape, potentially leading to long-term implications if traditional poultry formats decline in popularity.
Key players within the Saudi poultry landscape include Al-Watania Poultry, Almarai Food Company, and Americana Group, among others. This report covers a comprehensive analysis of the market with over 200 pages detailing various aspects such as growth dynamics, consumer behaviors, and competitive landscapes.
In conclusion, the Saudi poultry market is on a trajectory of growth propelled by significant government support, evolving consumer preferences, and an emphasis on halal certification. While challenges from competition and shifting dietary trends exist, the market’s fundamentals remain strong, supported by a rich agricultural framework aimed at accelerating production and enhancing food security for future generations.
In summary, the Saudi Arabian poultry meat market is poised for substantial growth, driven by an increasing demand for affordable and halal-certified chicken products. Urbanization, rising incomes, and a strategic government approach focusing on local production enhancement underpin this expansion. However, challenges such as market competition and shifting consumer trends toward healthier options necessitate adaptability from producers to sustain growth and meet evolving consumer demands. The strong emphasis on halal certification aligns with cultural practices, solidifying consumer loyalty and inviting opportunities for both domestic and international growth.
Original Source: www.globenewswire.com
