The ministry’s Food Safety Authority is investigating Kera Gummies for misleading fiber content claims. Customers question the advertised nutritional value, with tests revealing insufficient fiber levels. Kera Vietnam states their product contains over 200 mg of fiber per gummy, while health experts caution against replacing fresh foods with dietary supplements.
The Food Safety Authority of the ministry has mandated local authorities to investigate the manufacturing process of Kera Gummies, which are being marketed as a vegetable substitute. Additionally, the ministry has called for a review of the product’s advertisements on platforms like Facebook and TikTok due to concerns of misleading claims.
Kera Gummies have recently attracted controversy after consumers challenged the product’s advertised fiber content. Promoted by influencers such as Miss Grand International 2021, Nguyen Thuc Thuy Tien, customers reported that the gummies contain far less fiber than claimed. In fact, a quality analysis conducted on a 30-count box of gummies indicated that it contained only 0.51 grams of fiber, significantly lower than the fiber found in bananas.
Health guidelines recommend a minimum fiber intake of 25 grams per day for adults, suggesting that the equivalent of nearly 50 gummies would be necessary to meet this standard. As a result, health authorities in Dak Lak are reviewing the manufacturing and licensing practices of Asia Life, the company behind Kera Gummies.
In response to the allegations, Kera Vietnam stated via social media that their product is crafted from high-quality, locally sourced ingredients, asserting that each gummy contains over 200 milligrams of fiber, referencing an Avatek Science Technology report. The company maintained that all required licenses have been obtained from the Ministry of Health and denied claims linking their products to a Chinese distributor.
Lam Vinh Nien, a leading clinical nutrition expert at the University Medical Center in Ho Chi Minh City, noted that dietary supplements such as fiber gummies should not replace fresh foods in diets. He cautioned that the process of turning vegetables into gummies or powders can diminish their nutritional value, potentially leading to discrepancies between advertised and actual fiber levels.
The investigation into Kera Gummies highlights the crucial need for transparency in health product advertising, especially when it comes to nutritional claims. Authorities are actively scrutinizing the manufacturing processes, while Kera Vietnam defends the legitimacy of its gummies and their ingredients. Health experts emphasize that dietary supplements should complement, rather than replace, fresh vegetable consumption. This case serves as a reminder for consumers to critically assess the health benefits claimed by such products.
Original Source: e.vnexpress.net
