Morocco aims to attract one million German tourists by 2025, emphasizing tourism as essential for deepening relations with Germany, as noted by Ambassador Zohour Alaoui at a recent gala. With a significant increase in German visitors in 2019, Morocco is positioning itself as an appealing destination, supported by strong economic and political stability.
Morocco aims to attract one million German tourists by 2025, as emphasized by Zohour Alaoui, Morocco’s Ambassador to Germany, during a Moroccan-themed gala in Berlin. This event coincided with the conclusion of the International Tourism Fair of Berlin (ITB), highlighting the robust connection between the two nations through tourism.
Ambassador Alaoui described tourism as a vital component in enhancing Morocco-Germany relations, labeling it a “lever” for deepening friendship and achieving mutual objectives. She stated that tourism fosters understanding, facilitating knowledge exchange and cultural bonds between the peoples of both countries.
Alaoui stated, “Each German tourist who visits Morocco contributes to further strengthening the bonds of friendship that unite our two countries.” This underscores the importance Morocco places on tourism to solidify ties with Germany, as the country witnessed a 40% increase in German visitors in 2019.
The ambassador further noted that the participation of Morocco in ITB Berlin 2025 reflects the growing interest in attracting German tourists. With tourism representing 7.2% of Morocco’s GDP in 2024, achieving the target of one million German tourists is essential for enhancing the nation’s status as a prime tourist destination.
Key factors driving tourism growth include Morocco’s geostrategic location, solid economic performance, political stability, and culture of tolerance and openness. These elements are strengthened by supportive government initiatives and active stakeholder involvement in the tourism sector as guided by King Mohammed VI.
The gala featured notable Moroccan figures and tourism officials, such as Achraf Fayda of the Moroccan National Tourism Office and Hamid Bentahar, President of the National Tourism Confederation. ITB Berlin 2025 attracted professionals from over 170 nations, where Morocco showcased its attractions in a substantial 730-square-meter pavilion.
In conclusion, Morocco’s ambitious target of welcoming one million German tourists by 2025 represents a strategic initiative to enhance bilateral relations and bolster the nation’s tourism sector. The emphasis on cultural exchange and mutual understanding through tourism, alongside Morocco’s robust economic measures and political stability, positions the country favorably in the global tourism market. The commitment demonstrated at the ITB Berlin illustrates Morocco’s dedication to cultivating its attractiveness as a travel destination for German visitors.
Original Source: www.moroccoworldnews.com
