Brazil’s legal betting market experienced a tremendous growth, with 1.7 billion visits to the bet.br domain in January 2025. This placed it as the second-most visited website in Brazil, following Google. The increase contributed to the government’s crackdown on illegal gambling, supported by stringent regulations requiring licensed operators to use the bet.br domain and continued enforcement actions against illicit sites.
In January 2025, Brazil’s newly formed legal betting market marked a significant milestone with the bet.br domain attracting an impressive 1.7 billion visits. This surge positioned it as the second-most visited online destination in Brazil, surpassed only by Google, and ranked it among the top 17 websites globally. The uptick in traffic follows regulations mandating that all licensed betting operators utilize the bet.br domain to adhere to legal standards.
The surge in the bet.br domain’s traffic has eclipsed that of major online platforms, with YouTube receiving 1.2 billion visits and Instagram garnering 500 million during the same timeframe. Furthermore, the average session duration for Brazilian users on these betting sites was noted to be 13 minutes—exceeding the average of 10 minutes and 47 seconds recorded on Google’s platform. A total of 300 million unique devices accessed legal betting platforms, representing 60% of Brazil’s internet-connected devices.
From December 2024 to January 2025, visits to the legal betting sector surged from 833 million to 1.7 billion, highlighting a notable growth trajectory. This transition to a regulated market not only augmented traffic but also supported the Brazilian government’s efforts to combat illegal gambling. The Brazilian government’s regulatory body, the SPA, has blocked 11,555 unauthorized gambling sites since October 2024.
In addition, the government has intensified scrutiny of digital influencers endorsing unlicensed gambling, with 75 inspections conducted in January alone, targeting 51 content creators, along with the initiation of 22 further investigations in February. This effort coincides with a steady growth in the regulated betting market, where 68 companies have acquired the necessary authorizations to operate legally, with an additional seven gaining access via court orders.
The SPA has meticulously reviewed over 45,000 documents and successfully collected R$ 2.1 billion (approximately US$417 million) in licensing fees as part of its regulatory functions. This comprehensive regulatory framework aims to secure the integrity of the newly established legal betting environment in Brazil.
The establishment of the bet.br domain has played a crucial role in Brazil’s burgeoning legal betting market, achieving significant traffic and engagement figures that surpass those of major social media platforms. This strategic move has bolstered the government’s initiatives to eliminate illegal gambling operations and foster a credible legal framework for betting. Furthermore, ongoing regulatory efforts signify a commitment to maintaining a secure and compliant gambling environment.
Original Source: www.yogonet.com
