Michael Jordan and Denny Hamlin’s 23XI Racing announced a new deal with Upper Deck ahead of the COTA race. Tyler Reddick clinched the pole position ahead of the race, and the renewed partnership aims to enhance fan engagement through sports collectibles. This deal marks an exciting development for 23XI Racing as they prepare for the race weekend.
23XI Racing, the NASCAR team co-owned by prominent figures Michael Jordan and Denny Hamlin, has announced a significant new agreement ahead of the upcoming NASCAR race at the Circuit of the Americas. This development comes after an impressive performance during qualifying, where Tyler Reddick secured the pole position, and his teammate Bubba Wallace will start right behind him in second place for the EchoPark Automotive Grand Prix on Sunday.
In addition to their outstanding qualifying results, 23XI Racing revealed a continuation of their partnership with Upper Deck, a well-known global entertainment company. This collaboration, which originally began in 2024, has now evolved into a multi-year agreement that will prominently feature Upper Deck branding both on and off the track.
The recent official statement from 23XI Racing described the expanded relationship with Upper Deck as pivotal in enhancing fan engagement through sports memorabilia and collectibles. The first event under the renewed partnership will take place at COTA this weekend, where Upper Deck will be represented on the No. 24 Toyota GR Supra driven by Corey Heim, marking his inaugural appearance at COTA in the NASCAR Xfinity Series.
Team president Steve Lauletta expressed enthusiasm about the partnership, stating the previous season’s success with Tyler Reddick, who won the regular-season championship driving the Upper Deck-branded Toyota. Lauletta emphasized the team’s commitment to finding innovative ways to connect with fans while looking forward to creating and sharing memorable moments throughout the racing season.
Michael Jordan and Denny Hamlin’s 23XI Racing have made headlines by renewing their partnership with Upper Deck ahead of the COTA race. The ongoing collaboration aims to enhance fan experiences through collectibles, while the team prepares for a promising race weekend following a strong qualifying performance. This development reflects a commitment to both competitive excellence and engaging fan interactions in the NASCAR community.
Original Source: www.gpfans.com
