Saudi Businesses Innovate for Ramadan Demand with New Offerings

As Ramadan approaches, Saudi businesses are experiencing increased demand, launching new products and marketing campaigns. Amazon introduced “Ramadan Boxes,” while local retailers report significant sales boosts. Online shopping has surged, driven by personalized product offerings. Local food brands and hotels are enhancing their menus and community events, reflecting Ramadan’s values of connection and generosity.

In anticipation of Ramadan, businesses across Saudi Arabia are introducing new products and marketing strategies to capitalize on the festive season. Nausherwan Hafeez, Amazon’s country manager for Saudi Arabia, explained that staples such as rice and oil are in high demand, and the company has launched a line of “Ramadan Boxes” containing essential items for iftar, which customers can purchase or donate to local food banks.

The retail sector is witnessing a significant surge in demand. Mohammed Majid, sales manager at the Economy Saving Center in Jeddah, reported a 70 percent increase in sales as Ramadan approaches. This store has expanded its product range to include Ramadan-themed items and supports local brands as well.

Saleha Ameen, who runs an online store selling handmade prayer mats and related products, observed a 40 percent increase in online orders during the weeks leading up to Ramadan. Customization is particularly popular, with many customers requesting personalized prayer mats and symbolic beads.

Local food producer Soma is also experiencing heightened demand, especially for dishes like grape leaves, fatteh, and musakhan, which are traditionally served at iftar. The founder, Noura Abdullah, noted, “Ramadan is the busiest month for us, and we rely on innovative technology to manage production and quality amid rising sales.”

In response to increased consumer interest, Goody Kitchen, part of a prominent food brand, published a Ramadan magazine featuring recipes and narratives that emphasize the importance of food, family, and tradition during the holy month. Noha Baik, the brand experience manager, highlighted this initiative as part of their strategy to connect with consumers.

Prominent hotels in Jeddah are also adjusting their offerings for the season. Vipin Khattar, general manager of The Ritz-Carlton Jeddah, shared that they are enhancing their iftar menus to include traditional Saudi dishes while utilizing data analytics to cater to guest preferences. They have also implemented AI-driven guest services.

Conversely, Monther Abou Alssil, general manager at Movenpick Hotel Tahlia Jeddah, announced the introduction of an Italian-inspired iftar menu created by a chef from Puglia, featuring dishes like handmade orecchiette and focaccia. The hotel will host a charity event aimed at including individuals with special needs, emphasizing community and generosity during Ramadan.

Overall, the collective focus across various sectors in Saudi Arabia during Ramadan is to innovate, engage, and enhance customer experiences while honoring the traditions and values of the holy month.

The businesses across Saudi Arabia are strategically enhancing their offerings to meet the rising demand during Ramadan. The introduction of new product lines and marketing initiatives, coupled with community-centric events, highlights the importance of both consumer engagement and adherence to cultural traditions. This period of increased activity not only enriches the local economy but also fosters a sense of connection and generosity within the community.

Original Source: www.arabnews.com

About Sofia Nawab

Sofia Nawab is a talented feature writer known for her in-depth profiles and human-interest stories. After obtaining her journalism degree from the University of London, she honed her craft for over a decade at various top-tier publications. Sofia has a unique gift for capturing the essence of the human experience through her writing, and her work often spans cultural and social topics.

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