Jordan’s tourism revenues for January reached $680.5 million, marking a 22.8% year-on-year increase. This growth was fueled by increased spending from Jordanian expatriates and non-Arab visitors. However, the overall outlook for 2024 includes a slight decline in revenues and a reduction in tourist numbers, influenced by geopolitical tensions.
In January, Jordan’s tourism sector generated impressive revenues of $680.5 million, reflecting an annual growth of 22.8%. According to data from the Central Bank of Jordan, this surge was largely attributed to a 22.7% increase in spending by Jordanian expatriates, a 20.2% rise from non-Jordanian Arabs, and a dramatic 30.7% hike from non-Arab visitors.
As part of the Jordan National Tourism Strategy 2021-2025, the country is aiming to further enhance its appeal to international tourists by showcasing its rich archaeological and cultural heritage, as well as its stunning natural landscapes. This growth in tourism aligns with a broader trend in the region, with countries like Saudi Arabia and the UAE also focusing on strengthening their tourism sectors as part of economic diversification efforts.
Despite the positive performance in January, a report indicated challenges for tourism in 2024, with revenues totaling $10.20 billion—a slight decline of 2.3% from the previous year. Factors contributing to this decrease include a 3.9% drop in the number of tourists visiting Jordan, compounded by geopolitical tensions affecting visitor confidence.
The Central Bank of Jordan acknowledged that while spending from Jordanian expatriates and non-Jordanian Arab tourists increased by 7.7% and 12% respectively, revenues from Europe and the Americas fell sharply by 54%. Nevertheless, the number of international visitors in 2024 reached 6.10 million, surpassing the target of 5.36 million outlined in the nation’s Economic Modernization Vision.
Jordan’s tourism sector has witnessed remarkable revenue growth, particularly in January, indicating a strong recovery. However, challenges lie ahead, as geopolitical issues have negatively impacted overall tourism performance for 2024. Continued efforts to promote the country’s diverse attractions, while addressing external pressures, will be vital for long-term tourism stability. Maintaining a balance between cultivating local and international tourism revenue will be key.
Original Source: www.arabnews.com
