Action Black, a leading Colombian boutique fitness brand, is expanding into the U.S. market, particularly in New York City. Known for its distinctive nightclub environment and varied fitness classes, the brand aims to provide a comprehensive fitness experience. It plans to open multiple locations in New York and Miami, with international growth initiatives underway.
Action Black, a premier boutique fitness brand originating from Colombia, is expanding its footprint into New York City and the greater U.S. market. Embracing a unique, nightclub-inspired ambiance, Action Black promotes itself with the provocative tagline, “We are not a (f*ng) gym. We are the most revolutionary training model in the world.” This brand distinguishes itself with a diverse range of fitness modalities offered in a vibrant setting.
Founded in 2015 by Wilder Zapata Torres, a former Colombian television personality, Action Black boasts over 20 locations across Colombia and has made strategic expansions into Spain and Mexico. The brand’s initial U.S. venture saw the opening of its Tribeca studio, followed by a second location in NoMad, and the upcoming third venue in Williamsburg, Brooklyn, which will be significantly larger and feature amenities such as lounges and a community gathering space.
The brand aims to provide a holistic fitness experience, combining various training methods like boxing, strength training, cycling, and high-intensity interval training (HIIT) all in one facility. Each studio is equipped with specialized workout spaces and caters to diverse fitness preferences while maintaining an exhilarating atmosphere through dim lighting and vibrant neon accents.
With memberships priced at $299 per month, Action Black is currently marketing a buy-one-get-one-free promotion to cultivate interest among potential clients in the U.S. The brand’s primary demographic comprises individuals in their 20s to 40s, with female membership constituting approximately 70%.
In addition to its New York presence, Action Black has plans for expansion into Miami’s Brickell neighborhood and further growth across the U.S., specifically targeting states such as North Carolina and Texas. The overarching vision includes establishing approximately 135 locations worldwide, with future openings slated for various countries, including China, Dubai, and Chile.
Action Black is poised for significant growth in the U.S. fitness market by offering a unique, comprehensive fitness experience. The brand’s nightclub-inspired atmosphere and diverse training modalities have garnered popularity, and with future plans for expansion into key U.S. states and internationally, Action Black is set to disrupt conventional fitness models worldwide. Its membership initiatives and tailored offerings target a wide audience, enhancing the brand’s appeal in an increasingly competitive landscape.
Original Source: athletechnews.com
