Coffee Berry, an Athens-based coffee chain, has opened its first outlet in Casablanca, Morocco, expanding its presence in the MENA region. The chain is known for its specialization in beverages, including nine single origin coffees. This move comes as Morocco’s coffee market experiences rapid growth, reflecting the increasing popularity of branded coffee shops in the region.
The Athens-based coffee chain Coffee Berry has marked its expansion into Morocco by opening a new outlet in Casablanca. The launch is part of the company’s strategy to tap into Morocco’s growing specialty coffee market, with this location offering an extensive beverage menu featuring nine single origin coffees. Founded in 2016, Coffee Berry has successfully established over 220 stores worldwide, including 129 in Greece and 87 in Cyprus. This new opening in Morocco represents the chain’s third venture in the MENA region, following its presence in Egypt and Saudi Arabia, bringing its total global locations to six, including one store in Germany.
According to World Coffee Portal’s Project Cafe Middle East 2025 report, Morocco’s branded coffee shop market comprises over 160 outlets, ranking it as the tenth largest in the MENA region. The market is led by the French bakery-café chain Paul and the domestic brand Cafés Carrion, with 35 and 32 outlets, respectively. This sector is experiencing rapid growth, demonstrating a 19% increase in the number of outlets over the past twelve months ending November 2024.
International coffee chains heavily influence Morocco’s coffee shop landscape, with Cafés Carrion being the sole domestic enterprise among the 26 operators in the country. Significant U.S. brands, including Starbucks, Dunkin’, and Caribou Coffee, enjoy substantial market shares. Furthermore, several European chains, such as Espressolab, Costa Coffee, and Boost Coffee, have expanded their operations in Morocco in recent months, highlighting the competitive nature of this growing market.
Greece’s Coffee Berry is a rapidly expanding coffee chain founded in 2016, known for its diversified coffee offerings. With a strategic focus on entering new markets, it has expanded into Morocco, joining several other international brands. The Moroccan coffee shop market is recognized for its swift growth, becoming an attractive destination for global coffee chains looking to establish a foothold in the MENA region. Understanding the dynamics of this market is crucial for new entrants and existing players alike.
In conclusion, Coffee Berry’s entry into Morocco underscores the brand’s commitment to expanding its global footprint. The Moroccan coffee shop market, characterized by rapid growth and a strong presence of international chains, presents significant opportunities for Coffee Berry to thrive. As this market continues to evolve, there will be an increasing demand for specialty coffee, which Coffee Berry aims to satisfy with its extensive beverage offerings.
Original Source: www.worldcoffeeportal.com
