Egyptian strawberry prices have doubled, creating a more competitive environment for Moroccan exporters. Ahmed Bouljid of Larache welcomes this change as it allows Moroccan strawberries, which have improved in quality due to recent weather conditions, to compete more effectively. However, Moroccan producers face challenges in increasing production in the short term and will need to focus on commercial strategies for the season ahead.
The recent announcement by Egyptian strawberry producers regarding a significant price increase, which sees their costs doubling this season compared to the last, is being perceived positively by Moroccan exporters. This is particularly noteworthy as Moroccan exporters have historically struggled to compete with Egypt’s exceptionally low prices. Ahmed Bouljid, a fresh produce exporter based in Larache, stated that the increased pricing from Egypt brings relief as it aligns with market competition, drawing parallels with previous price adjustments in mandarins.
Bouljid elaborated on how competition from Egypt, along with adverse weather conditions, has led many Moroccan growers to shift their focus from strawberries to products like blueberries or avocados, resulting in reduced cultivation of strawberries in Morocco. This season, the strawberry planting in Morocco has been delayed due to these conditions, with the initial harvests now becoming available in the market.
While Bouljid reports optimistic pricing for the Moroccan strawberries, he cautions that it is premature to determine how the market will respond to the Egyptian price increases. He noted the improved quality of Moroccan strawberries this season, attributed to late planting and favorable weather, will significantly influence their pricing potential. Accordingly, it is considered late for Moroccan producers to expand their acreage in response to market changes, focusing instead on commercial strategies.
He concluded that any renewed interest in strawberries within Morocco would likely manifest in the following season, expressing gratitude for the newfound parity in competitive pricing.
The Egyptian strawberry industry has long dominated the market, benefiting from low pricing strategies that have posed challenges for Moroccan growers. The recent surge in strawberry prices from Egypt has shifted the dynamic, suggesting a more equitable competitive landscape that may allow Moroccan products to gain a foothold in the regional market. This change is particularly relevant as Moroccan exporters adjust their strategies in response to market fluctuations, influenced by environmental factors and evolving consumer demand.
The increase in Egyptian strawberry prices presents an opportunity for Moroccan producers to enhance their market position. Although immediate gains in production volume may not be feasible this season, the overall improvement in quality and competitive pricing can facilitate better market conditions moving forward. As the Moroccan strawberry sector prepares for future opportunities, maintaining fairness in competition remains a priority for exporters.
Original Source: www.freshplaza.com
