Following the US election, Bluesky has attracted over 700,000 new members in one week, reaching 14.5 million users globally. Users are migrating from X due to concerns over misinformation and toxicity. The platform has positioned itself as a refuge, with improved user management tools, and features that support a more positive online experience.
In the aftermath of the US election, the social media platform Bluesky has experienced a significant surge of over 700,000 new users within just a week. This recent growth, primarily from users in North America and the UK, propelled Bluesky’s total user count to approximately 14.5 million, up from 9 million in September. Social media analyst Axel Bruns noted that Bluesky serves as an alternative to X (formerly Twitter), providing enhanced features for managing harmful accounts and fostering a safer online environment.
Bluesky is an independent social media platform that originated as a project within Twitter but gained autonomy in 2022, with Chief Executive Jay Graber at the helm. The platform has attracted users disenchanted with X following its rebranding and subsequent management decisions under Elon Musk, which some users perceive as fostering a divisive atmosphere. Historical dissatisfaction has led to user migration from X to Bluesky, evident during critical moments such as the suspension of X in Brazil and policy changes concerning viewership limitations.
The influx of new users to Bluesky reflects a broader trend of individuals seeking healthier digital spaces, especially in light of recent political events in the United States. The platform’s commitment to facilitating a more constructive social media experience differentiates it from its predecessors, as evidenced by its expanding user features and community-oriented approach. These developments indicate a potential shift in user preferences towards platforms that prioritize user safety, inclusivity, and meaningful engagement.
Original Source: www.theguardian.com
