The Xport Accelerator Programme, conducted from October 14 to 16, 2024, aimed to boost the export readiness of SMEs by providing intensive training on critical export topics. The workshop, organized by the MCCI and UNDP, included representatives from Mauritian and Seychellois SMEs who engaged with experts and learned about navigating the African market, focusing on the AfCFTA framework. Both Mr. Patrice Marie and Ms. Amanda Serumaga emphasized the significant contributions of SMEs to the economy and the vast potential of the African market for growth and innovation.
The Xport Accelerator Programme, designed to enhance the export capabilities of small and medium-sized enterprises (SMEs), recently conducted a comprehensive three-day workshop from October 14 to 16, 2024. This initiative, organized by the Mauritius Chamber of Commerce and Industry (MCCI) in collaboration with the United Nations Development Programme (UNDP), brought together representatives from 15 selected SME participants, along with three from Seychelles, to gain insight into the African market and the complexities of exporting. Throughout the workshop, attendees participated in intensive training sessions covering a spectrum of essential topics, including export strategy, international marketing, financial risk management, logistics, and trade requirements. Participants also received guidance on brand positioning and digital marketing, crucial elements for competing in international markets. They engaged with experts from various institutions, including the MCCI, Mauritius Revenue Authority, and the Ministry of Foreign Affairs, facilitating a deeper understanding of trade agreements relevant to the African Continental Free Trade Area (AfCFTA). Mr. Patrice Marie, the Vice-President of MCCI, addressed the attendees, emphasizing the significant role of SMEs in the Mauritian economy. He remarked that SMEs contribute approximately 40% to the country’s GDP and employ 55% of the workforce. Mr. Marie noted that there are nearly 120,000 SMEs operating across numerous sectors in Mauritius, showcasing ample opportunity for international expansion. He highlighted the rapid growth in service exports from Mauritius to African markets, particularly in banking, medical, and commercial sectors, expressing optimism about the potential of the African continent as a promising region for these services. Ms. Amanda Serumaga, the UNDP Resident Representative for Mauritius and Seychelles, underscored the entrepreneurial potential residing within the African market. She stated, “Africa, with its rich tapestry of cultures, resources, and innovative spirit, is swiftly emerging as a global hub for entrepreneurship, driving innovation and shaping markets. Yet, many entrepreneurs still face significant barriers when it comes to exporting their goods and services. To fully unlock the vast potential that African entrepreneurs possess, we must commit ourselves to the relentless pursuit of capacity building—an endeavour central to the mission of the UNDP.” The Xport Accelerator Programme represents a critical step for Mauritian SMEs aspiring to enter and succeed in the African market. By delivering essential training and fostering collaborative efforts with industry experts, this initiative aims to cultivate a conducive environment that supports sustainable growth for SMEs in the region.
The African Continental Free Trade Area (AfCFTA) is a vital initiative aimed at enhancing trade among African nations, promoting economic integration, and facilitating trade opportunities for SMEs. In this context, small and medium-sized enterprises play a key role in driving economic growth and creating jobs within their respective countries. However, achieving export readiness and understanding the complexities of international trade remain significant challenges for many SMEs. With the backing of organizations like the Mauritius Chamber of Commerce and Industry and the United Nations Development Programme, the Xport Accelerator Programme seeks to address these challenges and empower SMEs through training and capacity-building workshops, highlighting the enormous potential of African markets for entrepreneurship and sustainable economic development.
In conclusion, the Xport Accelerator Programme serves as a vital platform for empowering SMEs in Mauritius and Seychelles to enhance their export readiness and leverage opportunities presented by the African Continental Free Trade Area. By providing comprehensive training and fostering engagement with industry experts, the initiative aims to equip participants with the knowledge and skills necessary to navigate the complexities of exporting and capitalizing on the myriad opportunities within the African market. The commitment from both MCCI and UNDP underscores the significant potential of African nations and the importance of building capacity among local entrepreneurs to drive sustainable economic growth and innovation.
Original Source: www.undp.org
