Cricket South Africa has awarded exclusive broadcasting rights for home international matches to ARY Digital Network in Pakistan through 2027. This agreement enables A Sports, ARY’s main sports channel, to provide live coverage and exclusive content for all international fixtures. The deal coincides with the Pakistan men’s team’s upcoming tour of South Africa, during which they will play eight matches. The agreement was facilitated by sports marketing agency IMG, which has a long-standing relationship with CSA.
Cricket South Africa (CSA) has granted exclusive broadcasting rights for all home international matches to ARY Digital Network in Pakistan, extending through the year 2027. Under this agreement, ARY’s leading sports channel, A Sports, will showcase all international fixtures hosted by CSA, providing viewers with live broadcasts, detailed analyses, and exclusive behind-the-scenes content. The announcement comes as the Pakistan men’s national team is scheduled to tour South Africa for a total of eight matches, which includes two Test matches alongside six limited-overs games set to take place during December and January. Currently, Pakistan holds the fourth position regarding South African cricket streaming statistics, representing 9.1% of the total global viewership claims. The rights agreement was facilitated by IMG, a preeminent sports marketing agency, and follows CSA’s recent arrangement with Foxtel Group to broadcast the men’s and women’s international cricket matches in Australia via Foxtel and Kayo Sports. IMG has maintained a professional relationship with CSA for over three decades, managing the federation’s international media rights. Rathindra Basu, Vice President for India & South Asia at IMG, emphasized, “Pakistan is one of the world’s most passionate cricketing nations. Together with CSA, we’re continuing to deliver increased commercial opportunities for the sport and grow the Proteas’ audience worldwide.” Additionally, last month ARY secured domestic media rights for all Pakistan home international matches stretching until December 2026. Furthermore, CSA announced online betting brand Dafabet as a new sponsor for its national teams late last month.
The article discusses the recent agreement between Cricket South Africa (CSA) and ARY Digital Network, which establishes ARY as the exclusive media partner for broadcasting CSA’s international cricket matches in Pakistan until 2027. This partnership is set against the background of a growing interest in cricket, particularly in Pakistan, where the sport holds significant cultural importance. The joint efforts by CSA and IMG are intended to enhance viewership and commercial opportunities for cricket, especially during Pakistan’s upcoming tour of South Africa, which includes multiple high-stakes matches. Moreover, the agreement signifies a broader strategy by CSA to promote cricket through various media partnerships both domestically and internationally.
In conclusion, the partnership between Cricket South Africa and ARY Digital Network marks a significant advancement in cricket broadcasting rights, ensuring comprehensive coverage of international matches in Pakistan until 2027. This collaboration is not only expected to enhance the visibility of South African cricket but also to cater to the enormous cricket fan base in Pakistan. The insights provided by industry experts underscore the strategic importance of cultivating a greater audience and maximizing commercial opportunities in the cricket domain.
Original Source: www.sportcal.com
